Reckitt x Artefact
The Audience Engine: Building a Scalable and AI-driven Approach to 1P DataDescription
Join Artefact’s Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager), and Anna Humphreys (Senior Audience Manager, US) at Reckitt, as they discuss common challenges CPG companies face when leveraging consumer data to reach their marketing segmentation online and the key success factors in designing a future-proof digital marketing ecosystem.
After this session, you’ll be able to:
Appreciate the value of data-driven marketing in the CPG industry
Understand Artefact’s Audience Engine approach and measurement methodology
- Leverage a guide to translating marketing segmentation into addressable digital audiences through data-driven automation
Additional Details
Headline - Reckitt x Artefact
Language - english
Organisers - artefact_us
Registration Button Text - watch_replay
Replay Button URL - https://marketing.artefact.wordpress-freelance.com/l/597421/2021-09-23/dvv1c2
TimeZone - America/New_York
Speakers
Reckitt
Reckitt
Artefact US